Saturday, May 19, 2007

Akshay announced as brand ambassador for Grasim (17/05/07)

Country's premier apparel company, Grasim Suiting a flagship of Aditya Birla Group, launched their new brand ambassador, Akshay Kumar, in the capital today. Known for its top quality men's collection, the company intends to reach further heights in excellence. "Grasim today stands for superb quality, innovation and style" said S. Krishnamoorthy Textile Division President Grasim Industries. He further spoke of the veteran actor as being "suave and charismatic" and epitomizing the "Grasim brand's ideology of the power of fashion" thus was perfect for the part of brand ambassador.

Adding to Akshay's role towards the brand Krishnamoorthy stated "Akshay as a brand ambassador willplay a significant part in our lager stratergic move to make the brand develop a more mass and universal appeal. Having conquered the metros, we are now moving into smaller towns and citieswhere consumers find strong link between fashion style and icons."

The announcement was preceded with a fashion show by the finalist of Grasim Mr. India, showcasing a range of its products like Plural, Caramel, Medova, Ice Touch, Freedom, Venetia and Juventus.

Stork "tees" up at Randhawa's Doorway(14/05/07)

Jyoti Randhawa one of India's ace golfers was in Noida last Sunday. He had been invited by McDowell's Signature Club to play against the top Indian amateurs at the Noida Golf course and he came out victorious. Incidentally this was the second win in four hours after he won the DLF Masters.

Compered by Manpreet Brar, the results of the tournament had Randhawa leading with a total of 85 points while India's leading amateur, Simarjeet Singh, seconded with 75 points. Vikram Rana finished third and Anirban Lahiri and Jasjeet Singh tied-fourth with 65 and 60 points.

Newly experiencing the joys of fatherhood, Randhawa's face softened up at the mention of his newly born son, Zorawar. When asked how he changed Jyoti as a golfer, pat came the reply that it helped him become more matured and humble as a person. "One of the most common requirements for any golfer to perform well is to be humble apart from having a great level of concentration and maturity." He further added that "One has to always keep working for every game because in this game any one could beat you, so consistent performance is of utmost importance."

Conversations further moved towards how golf is now better accessible to the average middle class. In that respect Randhawa was clear that Indians now had access to golf but there is a serious lack of golf courses in India. He also said that if Indian golf had to raise its platform to the International arena it is of utmost importance that pro-golfers coach the upcoming ones and guide them in the right direction. When questioned if he would like to write a book on the same respect, Randhawa smiled and said he would do so as soon as he found a writer for himself.

The one-day extravaganza also saw Jyoti taking on the charms of actress Neha Dhupia on the golfing greens, albeit blind-folded. Ranked 77th in the International arena, Jyoti charmed actress Neha Dhupia by giving her tips on golf.